Why Subscribe?

Perfunktory is a newsletter that aims to break down trending subjects in the field of Music, Technology, Gaming and Culture as perfunctorily1 as possible. Our goal is to keep things crisp yet insightful, fostering candid discussions without the fluff and jargon.

In today’s world of content overload, it’s harder than ever to sift through the noise and understand what really matters. Perfunktory brings together a community of curious minds, eager to explore, discuss, and share knowledge about the topics shaping our world.

What you can expect:

• Candid insights: Straightforward, honest takes on the topics shaping today’s world.

• Curated knowledge: Thoughtful, well-researched breakdowns of trends and ideas that matter.

• Engaging discussions: A community-driven space for open dialogue and shared learning.

• Timely updates: Stay ahead of the curve with the latest in what’s happening around us.

• Practical takeaways: Actionable advice and insights you can apply to your personal and professional life.

About Me

Hey! I’m Ravdeep and I have been working in the Music Industry for the last 5 years, trying to build tools that aid and assist the modern musician.

2018 to NOW

• Running Fairplay, a platform that streamlines music licensing in India, cutting down the process from weeks to minutes. Our catalogue features 3000+ tracks from 400+ artists, ranging all the way from established acts to independent artists. We also provide full-stack audio solutions to production houses, ad agencies, and brands.

• Started a Music Marketing Agency called VFLAMBDA back in 2018, offering a single-window access for all the services needed by independent musicians to get their music across to the right audience.

• Launched it as a consequence of having difficulty in finding the right opportunities and information as an independent musician myself, and not knowing how to go about making a career in the music business.

• Gained a great deal of experience in the music industry and also started selling official licensed merchandise for artists such as Deadmau5, Marshmello, Skrillex, Kygo, Hardwell, Steve Aoki, Tiesto and DJ Snake.

If you want to get in touch, please feel free to shoot me an email or connect with me on LinkedIn or Twitter. I am always looking forward to have discussions whether it be in the Music space or anything else!

2010 to 2018

• 3+ year stint at EY + Secondment at EY Rotterdam + New service line at EY

• Built India’s largest pet festival

• VP Finance of AIESEC Delhi University

• 3+ moonshots and countless experiences

You can connect with me on all social media @ravdeepanand

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