2021 in Bookmarks - Part 2 🔖

Startups, How to use Twitter, Pitch Decks, Life, No Code, Marketing and Misc.

Hi, Ravdeep here. 👋

Perfunktory is a newsletter that aims to break down trending subjects in the field of Music, Technology, Gaming and Culture as perfunctorily as possible. We also have a podcast which can be found here on Spotify, Apple Podcasts and Google Podcasts.

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Welcome back to a brand new issue of the Perfunktory newsletter!

Before we move forward, I strongly urge all of you to take utmost care of yourself and your family since Covid cases are on the rise again. Hope that it does not get to the level of the second wave which was devastating. Take care and mask up!

In the previous issue, I shared the best bookmarks that I gathered over the last year on topics such as Web3, Community, Venture Capital, NFTs, DAOs and The Great Online Game. For this issue, I am going to cover the following topics along with some bookmarks which I really liked that might not be covered by these topics:

• Startups

• How to use Twitter

• Pitch Decks

• Life

• No Code

• Marketing

• Miscellaneous

Startups 🤯

This thread written by Greg Isenberg in August last year talks about how this is the best time to start a startup:

GREG ISENBERG @gregisenberg

I think right NOW is the greatest time to launch a startup You should probably consider starting/joining something Here's 10 reasons why:

Some points might not be valid depending on the geographical location that you are based out of but I believe it does give you a ton of ideas on how you can start, even from a small FB Group.

I would always recommend people to start building a business on the sidelines first, developing a community around it and then moving on to monetise it through whatever product, service or tech you want to sell to your customers. Having a community around the product always helps as you can directly talk to your consumers, build trust with them and get them to adopt your products sooner.

How to use Twitter 🐦

As much as I read about this, I still can’t use Twitter that well. I am just not someone who can tweet consistently but I recommend everyone to start using Twitter as it is a great way to build your personal brand and connect to people as well. Again these bookmarks that I am sharing are just information that you can use but I would recommend you to just be YOU on these platforms. Don’t force it!

This thread from Florin Pop talks about what he would do if he was starting with 0 followers right now:

Florin Pop 👨🏻‍💻 @florinpop1705

Want to grow your Twitter audience? This is what I would do if I had 0 followers. 🧵👇

This next bookmark from Dickie Bush talks about a little bit of help that we all might in terms of telling our story:

Dickie Bush 🚢 @dickiebush

If you can tell a compelling story, you can shape the world. But most people think they don't have any stories worth telling. And that's because they've never learned how to spot them. So here are 3 simple ways to find viral-worthy stories in small, everyday moments:

Next up, we have a thread from Aadit Sheth who talks about how to turn Twitter into a valuable asset. This guy has literally gamified how Twitter and tweets work growing by some 120k followers over the last year. I would not recommend the approach he has taken because this will take over your life with the constant checking and replying, just take the best bits from his story and you’re good to go!

Aadit Sheth @aaditsh

If you use it right, your Twitter account is worth more than your degree. But 98.8% suck at it. Here are 9 unique ways to turn Twitter into a crazy valuable asset:

Pitch Deck 📃

This tweet from Radhika Dani asking tips on preparing her first pitch-deck has some brilliant recommendations in the replies:

Radhika Dani : 💛 @theproductwoman

I’m preparing my very first pitch-deck. What do you recommend to make it crisp and strong? 🐣 -> 🦅

Life 🧐

This thread from Levi talks about 14 simple principles to do well in life. Again, these are very general points so pick the best ones that work for you and start applying them in your life:

Levi @Levijameshere

🧵 14 simple cheat codes that unlock a life of success. I’m sharing something deeply personal in the hope that it helps at least one person avoid my mistakes and get out of their own way earlier than I did.

No Code 💻

This tweet from Lolita Taub asking her community for tips on where to start learning more on how to build with No-Code:

Lolita Taub @lolitataub

🤔 Asking for a founder: curious to start learning how to build using no-code. Where can I go to learn and what are the best resources to leverage?

Marketing 📈

This thread from Aazar Shad talks about marketing without a budget:

Aazar Shad @Aazarshad

No budget for marketing? I’ve bootstrapped a startup from zero to 7-figures without a marketing budget. Here are 14 tactics that can get you immediate results:

Misc 📝

Levels.io MBA Thread by Alex Styl:

Alex Styl ☕️ @alexstyl

I compiled all posts in @levelsio's tl;dr MBA thread into a single article in order to make them easier to read (as I find myself going back to it and keep getting lost in the thread 🌀). alexstyl.com/Level's-tl;dr-…

Cold Emailing thread by Shounak:

Shounak @heyshounak

I've sent over 1000 cold emails to founders/CEOs over the last 36 months: The average open rate has been ~80% I've gotten jobs, made thousands of dollars in revenue for my business. Here's the ultimate framework for cold emails:

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That’s it for today. I hope you have fun learning from the bookmarks that I have shared. We’ll get back to the regular programming from next week along with some new episodes on the podcast. Please take care of yourself and we’ll all get through this together! 🤝